School Yearbook Writing

Good yearbook writing can turn an ordinary yearbook into an extraordinary collection of memories.

Yearbook Copy

What Makes Good Yearbook Copy

  • Tells all sides of the story.
  • Doesn’t include personal opinions.
  • Includes quotes from real people.
  • Tells people something they don’t already know.
  • Provides an interesting angle or approach to the story.
 

 

Collecting Information

Collecting Information and Interviewing for the Yearbook Story

  • The information you collect will depend on the angle you choose for the story. Make sure all of your interview questions support your story angle.
  • Interview numerous people so you’ll have plenty of information and quotes to use in the story.
  • Before interviewing, gather as much background information as possible.
  • During the interview, follow yearbook interviewing best practices.
  • Take notes immediately following the interview so that you don’t forget anything.
 
Yearbook Writing

Writing Effective Yearbook Copy

  • Paint an accurate picture of the event with vivid, descriptive language.
  • Use clear, concise sentences and short paragraphs.
  • Use precise, specific language instead of general descriptors.
  • Incorporate quotes to move the story forward.
 
Writing Yearbook Captions

Writing Yearbook Captions

  • Yearbook captions are the most read copy and should be included with every yearbook photo.
  • Begin with interesting and engaging words.
  • Write concisely.
  • Identify all of the people in the photos when there are five or fewer people featured.
  • Use complete sentences. Multi-sentence captions add to the information and allow for quotes from people in the photos.
 
Writing Yearbook Headlines

Writing Yearbook Headlines

  • Headlines are usually made up of a main headline and a sub headline, with the main headline appearing three times larger than the sub headline.
  • The main headline should grab the reader’s attention, while the sub headline should summarize the content on the page. View examples of good headlines and sub headlines.
  • Intrigue the reader with a play on words.
  • Use present tense and active voice.
  • Eliminate unnecessary words.
 
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